Shortcuts to Social Change
“Shortcuts to Social Change,” The Public Interest, No. 12 (Summer 1968), pp. 40-51. Reprinted in Current (October 1968), pp. 10-18; reprinted in Gerald Zaltman, Philip Kotler and Ira Kaufman (eds.), Creating Social Change (New York: Holt, Rinehart and Winston, Inc., 1972), pp. 541-549; reprinted in Frank M. Loewenberg and Ralph Dolgoff (eds.), The Practice of Social Intervention: Roles, Goals & Strategies, (Itasca, Illinois: F.E. Peacock Pub., Inc., 1972), pp. 482-495; reprinted in Paul B. Horton & Gerald R. Leslie, Studies in the Sociology of Social Problems (New York: Appleton Century Crofts, 1971), pp. 555-567.